communication participative pour le développement durable

Agence Thaly International develops communication strategies for behavior and social change. These strategies take into account different groups of participants, from the so-called primary groups, namely those whose behavioral change is desired, to the groups of participants who have the most influence over them (secondary and tertiary participants) to groups at the meso level - namely public and private service providers and the media, and the macro level - decision-makers. The communication strategies developed by ATI are based on evidence from qualitative and quantitative research, and they set targets for quantified changes in terms of knowledge, attitudes, opinions, beliefs and social norms.

ATI contributed to:

• Communication plans for the introduction of the HPV vaccine in Tunisia (UNICEF)
• SBC communication strategy for nutrition for children aged 0-18, Tunisia (UNICEF)
• SBC communication strategy for the pilot project on plastic waste recycling in Manado, Indonesia (GOPA / GIZ)
• National SBC communication strategy for the Modernization of the Civil Registry in the Comoros (UNICEF)
• Five communication strategies for maternal, neonatal and child health improvement for UNICEF in West Africa (Côte d'Ivoire, Togo, Mauritania, Nigeria and Lesotho),
• Communication for development strategy for UNICEF Tchad office,
• Communication strategy for the development of good health care waste management practices in Tunisia for the National Waste Management Agency  
• Comprehensive communication strategy for the Association of Liberian Construction Contractors (ALCC) as part of a project implemented by GIZ/GFA.

Agence Thaly International implements participatory communication projects for behavioral and social change in Tunisia and Africa. For this purpose, it uses accessible or usable channels and media for different audiences (participants at community level). It usually uses interpersonal communication (community dialogues, meetings, demonstrations, artistic activities, sports, etc.), videos and participatory theater (forum theater) and social networks (facebook). The materials are developed by these participants, highlighting the "positive deviants", those among the groups of micro participants who adopted the new practices, so that they express in their own way the benefits of new practices and how they managed to change their own practices. During community dialogues, the different groups exchange and decide on their own action plans to achieve the goals they have set themselves.

ATI helped to implement :

• The SBC strategy for the introduction of the HPV vaccine in Tunisia (UNICEF)
• The SBC strategy for children nutrition with UNICEF Tunisa
• The communication strategy for juvenile justice with UNICEF Tunisia
• The communication strategy for the improvement of health care waste management practices with the National Agency of Waste Management (ANGed) in Tunisia.

Agency Thaly International offers training in communication for behavioral and social change, participatory community approach and participatory interpersonal communication. These courses use adult teaching methods such as group work, games, role plays and case studies.

Here are the trainings implemented by ATI:

• Three 5-days-training sessions in participatory community approaches in Côte d'Ivoire, Guinea and Chad.
• 12 training courses in communication for social and behavioral change to improve health care waste management practices in Tunisia on behalf of the National Waste Management Agency (ANGed).
• Training in waste management for the municipality of Tlemcen, Algeria as part of a GIZ/PEM Consult project.
• Training in communication for development as part of the UNICEF Tunisia project to implement the communication strategy on juvenile justice. 

Agence Thaly offers workshop and process moderation services, as well as expertise for writing project concepts. For this, it uses among others Capacity Works, which is a method developed by GIZ to manage change and projects based on the five factors of success of projects: strategy, cooperation, piloting, networking and the enabling political environment.

Agence Thaly uses and has professional moderation equipment, namely moderation (VIPP) pinboards and suitcases. Moderation is in French or English.

Moderation: 

• Knowledge Exchange Workshop 2025 in Addis Ababa as part of the Global Programme for Responsible Land Policy implemented by GIZ in several African countries.
• Many workshops as part of her collaboration with GIZ,
• Strategic workshops as part of the development of SBC national strategies in Togo, Mauritania, Côte d'Ivoire, Tchad, Lesotho and Nigeria,
• Strategic workshops as part of the development and implementation of three UNICEF SBC projects:
  • The SBC strategy for the introduction of the HPV vaccine.
  • The SBC strategy for child nutrition,
  • The juvenile justice communication strategy,
• Strategic workshops for the development of the communication strategy for the Healthcare and PCB Waste Management for the National Waste Management Agency in Tunisia,

Expertise:

• As part of the SBC strategy for the introduction of the HPV vaccine, ATI developped a toolkit in Tunisian Arabic for Awareness raising on cervical cancer.
• As part of the Global Programme for Responsible Land Policy, ATI developped 9 Knowledge Products in Niger, Côte d'Ivoire, Ethiopia and Uganda.
• As part of the SBC strategy for child nutrition, ATI developped a toolkit for infant and young child nutrition in Tunisian Arabic.
• In the Data Must Speak project on behalf of UNICEF in 9 African countries (Niger, Chad, Togo, Zambia, Namibia, and Angola) ATI developed guidelines and tools, and moderated several training and conceptual workshops.
• ATI is also involved in a systemic strengthening of communication for development project for the UNICEF Eastern and Southern Africa office.
• ATI has developped numerous concepts for GIZ projects as part of its support to GIZ and KfW projects.